To label Rosie Mercado simply as a plus-size Latina model is understatement; not only is she a celebrity make-up artist, actress, radio personality, host, community philanthropist, and a single mother of three, she is also today's antithesis to models half her size and a role model for plus-size women all over the globe.
Rosie's sheer will of domination and reinvention of both the modeling and fashion industry is propelled by her ambitious attitude in captivating the essence of the present in leading the fight for plus-size women to be less clandestine and more out in the world. Born in the heart of Southern California but cultured in Las Vegas, Rosie spent years overcoming weight struggles because before getting her big break in 2009 at The Miss Plus America Pageant, winning the runway competition and being crowned "Miss Nevada Plus America" and being featured on Taboo National Geographic and then being on the reality show Curvy Girls on NuVo Tv 2011.
Following her new-found passion, Rosie's modeling profile includes Miss Plus America Covergirl, Miss Plus America Runway Model, Miss Plus America Peoples Choice, the face of Full Figure Fashion Week 2010,Curvy Qt, Oscar Picazo Book, Curvy Girl Clothing and Igigi.
If I were not a model, I would be a fashion designer.
(Cin Cenos No Hay Paraiso) and a correspondent for Univision Las Vegas and Gossip meets Couture interviewing celebrities on the red carpet like Carmen Electra, Holly Madison, Jenny Mcarthy, Josh Strickland, Kourtney Kardashian, Ronnie and Vinny from The Jersey Shore and lending her radio personality to frecuencia702.com and 870 am spanish Radio Talk Show and voice over commercials for companies like Mcdonalds and Telemundo, respectively.
Rosie is also an experienced businesswoman who started out as a make-up artist and has built an impressive resume, reaching acclaimed status. She has done make-up work for prolific events like Miss Latina Beauty Pageant, Miss El Salvador Beauty Pageant,Miss Essence Beauty Pageant, and Miss Nevada Plus American Pageant and is a beauty editor and has contributed to editorial pieces for magazines such as The Best of Brides, Mia Beauty, La Cosmopolatina, Daily Venus Diva Magazine and Las Vegas Bride. Furthermore, she has had the honor of styling celebrities like Alynn Mujica, Carmen Villalobos, and Maria Fernanada Yepez and Tali Giat from More To Love. In encapsulating her success and experiences, Rosie created Bellisima, a cosmetic collection built upon a love, art, fashion, and classical Hollywood glamor who's mission is to "help every woman celebrate herself through self confidence, knowledge, and unique beauty."
In addition to Rosie's Bellisima team, she also works with famed designers like Yuliya Raquel, Larissa Navarro and Jill Alexander because "they understand my ideas and vision" in blending chic, elegent, and trendy wardrobe to reflect the personality of women in transforming them into models and always impacting womens lives with a positive message of love and contribution. Although Rosie is a well-seasoned artist, her real passion is to circumvent her career as a way to give back to her community by empowering plus-size women to love and accept themselves and inspire through action. Philanthropy work is at the helm of Rosie's endeavors, as she is a motivational speaker and has worked on campaigns for abused women as well as the only plus size women to work with Celebrity Photographer Oscar Picazo Beauty Campaigns. Rosie philosophizes in the idea that her career is not a job, but art combined with community advocacy that people will appreciate, and admire. In the midst of all her hard work, Rosie believes "success is earned not given" she understands her life purpose.